Baracuta. The timeless appeal of the G4 and G9.
Two jackets. One brand. For all occasions.
One jacket for all occasions. Well, two actually. The Baracuta G9 and the Baracuta G4.
Both are modern classics that never seem to go out of style. Each generation has worn the Baracuta and worn it in their own way.
I find it really interesting how they’ve been adopted by all subcultures, not just the obvious ones like Mods and skinheads.
It’s much bigger than that. It’s a nod to those who appreciate heritage craftsmanship and classic menswear.
I don’t want to delve into the history too much, as it’s well-documented, and I’ll end up just repeating a lot of what’s already been said. So, I’ll keep that bit brief.
The G9 was originally created as a golf jacket—the ‘G’ stood for golf, and the ‘9’ stood for the number of holes. It was first crafted in Manchester. Quite honestly, when I first moved here ten years ago, I had no idea that this was the home of the iconic garment.
The G4, aka “The Twin”, was created a couple of years later and is the younger sibling to the G9. Quite a few people prefer this as an alternative. It doesn’t have an elasticated waist; instead, it’s adjustable on the sides as well as on the cuffs. It’s almost like a short mac.
The point of this article is to really focus on its versatility—how both jackets share the same classic aesthetic that can be dressed up or down and fit just about any occasion.
Son Of A Stag
There aren’t many pieces you can experiment with as much as this. I think it lends itself well to both parties: those who don’t really care about clothing and those of us who really do.
From my past experience working in retail, I’d often see people walk through the door just wanting a jacket simply because it was raining. Or they’d come in wearing one that was practically falling apart, so it was time for a new one.
The Baracuta is a real investment piece. You can get it for everyday wear as well as for nipping into the office, the pub, going shopping, or even for its original purpose—playing a round of golf.
In the world of Ivy style, there are plenty of fantastic examples online of how people have styled them.
Clothier and Sons
I’m constantly inspired when I see these. Everything from someone wearing a simple, crisp white T-shirt evoking that famous James Dean look to pairing it with a tie. It’s a real blank slate for you to work around but makes a statement at the same time. It’s a real golden nugget of menswear.
Clothier and Sons
The Baracuta works really well because many workplaces these days don’t expect you to wear a blazer, but they do expect you to wear a tie. So, wearing a Baracuta to and from the office pairs really nicely.
Robert Weng
If you’re still considering which way to go, G9 or G4, it really just comes down to personal taste. I know, that’s a politician’s way of answering a question. But honestly, it’s too big a question to answer definitively.
The G9 is a legend, instantly recognised and unsuccessfully imitated time and time again. Everyone making a Harrington wishes they had half the heritage Baracuta has.
The G4, however, has taken the design of the G9 and has been moulded into a slightly smarter, more refined version. It’s a great alternative to a Mac and still has the legendary look and feel that Baracuta is renowned for.
A huge thank you to the team at Baracuta for helping make this article possible.
If you can, I’d recommend grabbing a copy of the brand’s G9 anniversary book. It highlights the diverse following of Baracuta over the years and the cultural impact of the G9, as well as Manchester, its birthplace.
With Manchester being my habitat for the last 10 years, it’s great to see some familiar faces in there!
Grab your copy here.
When in doubt, Baracuta out!
Tom
In case you missed it!
It’s been a long time coming, but I’m very pleased to share that the Easy On The Ivy podcast is now live. In episode one, I answer your questions covering lots of different areas surrounding all things Ivy style, I’d love for you to give it a listen!
Now on Spotify, or listen right here on Substack.
